Privacy Policy
Last updated: 4 January 2025
b.well coaching respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect your information when you engage with our website and online coaching services.
For the purposes of data protection law, Bwell FZC LLC is the legal entity responsible for the collection and processing of personal data described in this policy. b.well coaching is the brand name under which Bwell FZC LLC provides its coaching services. In this Privacy Policy, 'we', 'us' and 'our' refer to Bwell FZC LLC.
Who we are
Bwell FZC LLC is a company established in the United Arab Emirates.
b.well coaching is the brand name used by Bwell FZC LLC to provide fully online personal training, healthy lifestyle habits coaching and non-clinical nutrition coaching.
Bwell FZC LLC handles personal data in line with applicable UAE data protection laws, including the UAE Personal Data Protection Law.
If you have any questions about this policy or how personal information is handled, you can contact us using the details provided on our website.
What information we collect
We collect only the information necessary to provide safe, effective, and personalised coaching support.
This may include:
- your name and contact details
- basic personal information such as age and general location
- health, fitness, and lifestyle information you voluntarily provide through onboarding forms and ongoing check-ins
- payment related information processed securely through third party payment providers
- communications between you and your coach
- basic technical and usage data such as IP address, device type, browser type, and website usage data
We do not collect unnecessary personal data.
How we use your information
Personal information is used to:
- deliver and manage your coaching service
- personalise training, nutrition, and lifestyle guidance
- communicate with you about your coaching and service update
- manage payments, subscriptions, and account administration
- improve the quality, safety, and consistency of our services
- meet legal, regulatory, tax, or administrative obligations where required
We do not sell or trade personal information.
You may opt out of non-essential communications at any time. We will continue to send service related messages required to deliver your coaching.
Health, fitness and lifestyle information
Personal information is used to:
Some information you provide may relate to your health, fitness, or lifestyle habits. This information is considered sensitive and processed to deliver the coaching service you request and with your consent where required.
It is used solely to support nonclinical coaching, behaviour change, and program design.
b.well coaching does not provide medical advice and does not diagnose or treat medical conditions.
Payments and third-party services
Payments are processed securely through third party payment providers. Bwell FZC LLC does not store full payment card details.
Trusted third-party platforms are used to deliver services, including payment processors, coaching software providers, email and messaging providers and website analytics services. These providers process personal data only to the extent required to deliver the service and in line with their own privacy and security practices.
Where personal data is processed or stored outside the United Arab Emirates, reasonable steps are taken to ensure appropriate data protection safeguards are in place.
How information is stored and protected
Personal information is stored using reputable digital platforms operated or authorised by Bwell FZC LLC and designed for secure online service delivery.
Reasonable steps are taken to protect personal data from unauthorised access, misuse, loss, or disclosure.
Access to personal information is limited to those who need it to deliver the coaching service.
No method of transmission or storage is completely secure. However, appropriate safeguards are applied to reduce risk.
How long we keep your information
Personal information is retained only for as long as necessary to provide coaching services and meet legal, tax, accounting, or administrative obligations.
When information is no longer required, it is securely deleted or anonymised.
Your rights
You have the right to:
- access the personal information held about you
- request correction of inaccurate or incomplete information
- request deletion of personal information where appropriate
- request restriction of or objection to certain types of processing
- request transfer of personal information where technically feasible
- withdraw consent where we rely on consent to process your personal information
To protect privacy, identity verification may be required before responding to a request.
Cookies and website data
Our website may use cookies or similar technologies for essential site functionality and basic analytics.
You can manage or disable cookies through your browser settings. Some site features may not function as intended if cookies are disabled.
Changes to this policy
This Privacy Policy may be updated from time to time to reflect changes in services, technology, or legal requirements. The most current version will always be available on our website.
Contact
If you have any questions or concerns about this Privacy Policy or how personal information is handled, please contact Bwell FZC LLC using the contact details provided on the b.well coaching website.