These terms set out the coaching and service agreement between Bwell FZC LLC, trading as b.well coaching, and you as the client. Please read them before purchasing a service.
Last updated 3 July 2026 · Bwell FZC LLC, SPC Freezone, UAE1.1These Terms and Conditions (Terms) are entered into between Bwell FZC LLC trading as b.well coaching (the Company), a company formed and licensed in the UAE (SPC Freezone), and the individual purchasing the Service (the Client).
1.2b.well coaching is the brand name under which Bwell FZC LLC provides its coaching services.
2.1In these Terms, unless the context requires otherwise, words and expressions defined in Schedule 1 have the meaning given to them there.
2.2Headings are for convenience only and do not affect interpretation.
2.3References to the singular include the plural and vice versa.
The Client accepts and agrees to be bound by these Terms upon completing the checkout process, confirming acceptance of these Terms, and/or paying the applicable Service Fee, whether through a third-party provider or otherwise.
The Client warrants that:
The Client acknowledges and agrees that:
6.1The Service may be delivered via the Platform.
6.2The Company may invite the Client to access the Platform. The Client may enter into a separate agreement with the Platform provider to access the Platform.
6.3The Company is not responsible for the Platform provider’s system availability or policies.
7.1The Client must pay the Service Fee in advance unless otherwise agreed in writing.
7.2Payment may be processed via a third-party payment provider nominated by the Company, or by any other method agreed between the Parties. The Client acknowledges that use of a third-party payment provider may subject the Client to that provider’s terms and policies.
7.3The Service may be provided as:
7.4Where the Service is recurring, it will renew automatically at the end of each billing cycle unless terminated in accordance with Clause 10.
7.5Where the Service is fixed-term, it will conclude at the end of the agreed duration and will not automatically renew unless agreed in writing.
7.6Where the Service is a one-off or digital program, access is granted upon payment and the Service is non-recurring.
7.7Billing may be processed through a nominated third-party provider or directly by the Company. Electronic invoices or receipts may be issued.
8.1The Company may change the Service Fee by giving at least 30 days’ notice to the Client where the Service is recurring.
8.2If the Client does not wish to continue the Service at the revised Service Fee, the Client may end the Service before the change takes effect in accordance with Clause 10.
9.1The Company may amend these Terms.
9.2Material changes will be notified at least 30 days before they take effect.
9.3The Client may terminate the Service before a material change takes effect in accordance with Clause 10.
10.1The Client may cancel the Service within the Cooling Off Period by providing written notice to the Company.
10.2If this Agreement is terminated within the Cooling Off Period, and the Service has commenced, the Company may deduct a reasonable amount from the Service Fee reflecting the time spent preparing for and/or delivering the Service prior to the termination of the Agreement.
10.3Where the Service includes immediate access to digital materials, programs or the Platform, and access has been granted during the Cooling Off Period, the Service Fee is non-refundable to the extent permitted by law.
10.4Where the Service is recurring, the Client may terminate the Service by giving the Company at least 14 days’ notice before the next scheduled billing date.
10.5Where the Service is fixed-term, it continues for the agreed duration and may not be terminated for convenience once commenced unless agreed by the Company in writing. The Service Fee for a fixed-term Service is non-refundable once the Service has commenced, except as required by law.
10.6Where the Service is a one-off, challenge, program-only or other non-recurring Service, the Service Fee is non-refundable once the Service has commenced, unless otherwise required by law.
10.7The Company may terminate the Service by giving at least 14 days’ notice to the Client, or otherwise immediately where continued provision of the Service is not reasonably possible due to material breach, misuse or abusive conduct by the Client.
11.1A Freeze may be agreed in writing.
11.2Any agreement in accordance with Clause 11.1 must include the duration and billing treatment of the Freeze.
Any additional or varied Service agreed between the Parties in writing will be governed by these Terms unless expressly stated otherwise.
13.1The Materials remain the intellectual property of the Company.
13.2The Client is granted a personal, non-exclusive and non-transferable licence to use the Materials for their own individual use only.
13.3The Client must not reproduce, distribute, share, resell or make the Materials available to any third party without the prior written agreement of the Company.
14.1The Client acknowledges that exercise and lifestyle change involve risks.
14.2The Client voluntarily assumes all risks associated with participation in the Service.
14.3To the maximum extent permitted by law, the Client releases and holds harmless the Company and its representatives from all claims and losses arising from participation in the Service.
14.4The Client will indemnify the Company against any losses arising from breach of these Terms or misuse of the Service.
15.1To the maximum extent permitted by law, the Company is not liable for any direct, indirect or consequential loss suffered by the Client as a result of participating in the Service.
15.2The Client agrees the Company’s total liability is limited to the Service Fee paid to the Company.
The Company processes personal data necessary to deliver the Service and administer billing. The Client acknowledges and agrees that personal data may be processed by third-party providers and stored outside the UAE. Full details are set out in the Privacy Policy.
Neither Party is liable for delay or failure caused by events beyond reasonable control.
If any provision of these Terms is unenforceable, the Parties agree the remainder of the Terms will continue in full force and effect.
These Terms are governed by the laws of the United Arab Emirates as applied in the Emirate of Dubai and the Parties unconditionally submit to the exclusive jurisdiction of the Courts of the Dubai International Financial Centre (DIFC).